Select Sole Evolution Footwear for the future
Select Sole Innovation Footwear for the future
Select Sole Preparation Footwear for the future
Bad Traction Happens. Snow falls and ice forms. The sidewalk is treacherous. Loose gravel and rocks on the hike are unstable. The tee boxes are just not firm. The footing around third base is not good.
Many large and small footwear providers offer cleats, spikes and traction footwear today. They are intended to provide surer footing in these types of situations. The need for spikes, cleats or better rubber is ever present, but they are usually not on your feet when you need them the most.
Hence, the opportunity exists for the ability to apply ‘on demand’ traction when you need it the most… when Bad Traction Happens.