Take It In Stride
Footwear companies and consumers long for traction assistance. Until now, traction solutions have been inflexible - unable to be deployed or retracted "on the fly." The On Demand Traction System can be used with everyday footwear, providing the user adjustable traction whenever needed - instant fit, form and function. For athletes, amateur or professional, in-game traction alteration is now a reality. In the working world, firefighters, soldiers, construction workers - or anyone who works outside in varying weather or indoors on multiple surfaces - has both performance and safety literally in hand.
Next Steps
Work with us. Under our license agreement, Select Sole will create, develop and deliver finished technology components or specific designs to footwear brands and manufacturers.






